Our work
Our Kinds
Saving the world, one cup at a time.
July 2022
Engagement
When Our Kinds approached Hatchd with the challenge of designing a scanner app they immediately met all the criteria to become our perfect work partner.
Yes, they had a great vision. Yes, they were genuinely invested in making the world a better place. Yes, they could become a true a digital product with legs. Such long legs. And of course, they needed it done yesterday.
‘Yes, we can definitely help’.
Our Kinds vision is to make single-use cups redundant, globally. Customers are encouraged to sip their coffees from a reusable QR coded cup, rinse it after use, and return it to the cafe next time around. Although it is most sensible, it did sound outrageous to many.
July 2022
Scanner app prototype
Context? City of Fremantle, Town of East Fremantle. Department of Communities and Fremantle Port sponsored a 12-week pilot program to trial the Our Kinds model in a different styles of cafes with real life coffee drinkers, kicking off during Plastic Free July.
So it had now become critical to find a quick way for baristas to scan the QR codes on the cups with minimal disruption to their production line, which would enable us to track the amount of cups saved from landfill.
That’s how, in close collaboration with sister company Adapptor, we designed an MVP scanner app that Adapptor then built. With Plastic Free July well under way and a pressing timeline, both design and implementation were achieved in a matter of days.
August 2022
Putting Our Kinds to the test
We additionally designed a web prototype to test with coffee shops, validating how the experience of joining the OK movement would look like. We took it for a day out, along with a bunch of questions, touring around the cafes in Fremantle that were already using Our Kinds. We talked to the lovely managers, owners and baristas and collected valuable feedback on the related day to day challenges that Our Kinds can help them with.
Of course we had to order a coffee or 2 to fully immerse ourselves in the experience.